TMoCA App – Work in Progress
This app and the animation for the Tehran Museum of Contemporary Art are both still in progress. Updated versions are coming soon.
About TMoCA
Tehran Museum of Contemporary Art (TMoCA) is one of Iran’s largest art museums, housing over 3,000 works including 19th–20th century European, American, and Iranian modern art. Its Cinematheque also screens films from its collection and around the world.
Targeted Audience
What are the main goals of this animation?
-Museum visitors
– Curators and cultural professionals
– Art lovers interested in digital experiences
– Those exploring interactive storytelling in museums
Project Objectives
What are the main goals of this animation?
To animate the TMoCA logo in a way that reflects the museum’s modern, creative identity. The animation will serve as a visual signature for digital content, events, and future campaigns.
Branding Guidelines
What visual rules should the animation follow?
Use of official colors: gray, coral, and muted earth tones.
Style: geometric, minimal, or isometric.
Motion: subtle, elegant, and not overly complex.
Core Message
What should the animation communicate?
TMoCA is an evolving space where Iranian and international art meet. It’s thoughtful, forward-looking, and rooted in culture.
Exploring different parts of the museum…
Cafe
Cinemateck
Sculpture garden
Library