Hello, I’m Donya. 
UX Designer with a background in Industrial Engineering, specializing in Design of Products—a foundation that shaped my approach to systems-thinking, clarity, and human-centered technology.
I’ve worked on…
🔒Florida Blue – Advocatebot
A deep dive into one of the key features of the Advocatebot—an AI-driven tool designed to support advocates in resolving member inquiries more efficiently.
Florida Blue – Member experience
Here, you’ll find a range of UX projects focused on improving how members manage their health insurance, and navigate healthcare services.
🔒Industrial Design sample works
At Hussmann, I applied Human Factors principles to enhance the ergonomics and usability of refrigeration and hot food cases, making them easier to use, install, and maintain.
Passion projects
Women, Life, Freedom – Data Visualization
This project combines my data analysis with visual storytelling to highlight patterns in internet shutdowns, activism, and the role of social media in amplifying voices.
TMoCA App/ Motion Design
This app for the Tehran Museum of Contemporary Art is currently in progress.
I also created a standalone animation in SVGator to capture the museum’s creative energy and sense of motion.
Data Comic
This project explores how visual storytelling can make complex information more intuitive. I conducted the full data analysis and transformed the findings into an engaging, interactive format.
WE SKI App Redesign
A personal exploration of UX/UI improvements for the WE SKI app.