I’m a user experience designer driven by a passion for understanding user needs and goals to craft intuitive, user-friendly designs.
🔒Florida Blue – Member experience
Here, you’ll find a range of UX projects focused on improving how members manage their health insurance, access benefits, and navigate healthcare services. From enhancing digital workflows to streamlining user interactions
🔒Florida Blue – Advocatebot
A deep dive into one of the key features of the Advocatebot—an AI-driven tool designed to support advocates in resolving member inquiries more efficiently. This case study explores the research, design, and impact of this feature in streamlining workflows. See the full story behind the solution!
🔒Industrial Design sample works
A showcase of conceptual design thinking and collaboration. This case study highlights problem-solving through cross-functional teamwork, leading to innovative industrial design solutions.
Passion projects
Women, Life, Freedom – Data Visualization
A data-driven exploration of the global response to the Women, Life, Freedom movement. This project combines my data analysis with visual storytelling to highlight patterns in internet shutdowns, activism, and the role of social media in amplifying voices.
WE SKI App Redesign
A personal exploration of UX/UI improvements for the WE SKI app, focused on enhancing navigation, accessibility, and engagement. This project dives into potential design enhancements that could transform the skiing experience.
TMoCA App Design (In work)
An independent design challenge focused on creating a mobile experience for the Tehran Museum of Contemporary Art (TMoCA). This project explores how digital tools could enhance visitor engagement and accessibility.
Data Comic
A creative blend of simple illustrations and data analysis, this project explores how visual storytelling can make complex information more intuitive. I conducted the full data analysis and transformed the findings into an engaging, interactive format.